Organisers of the Iris Prize Festival, who will open their 2015 festival with the screening of rugby documentary Scrum, have continued to use a rugby theme in their marketing with a new cinema advert. The 2015 festival coincides with the Rugby World Cup, which takes over Cardiff this year! Supported by the Welsh Rugby Union the advert received it’s premier screening during today’s media launch in the President’s Lounge at the Millennium Stadium.
The advert features Cardiff based Cardiff Lions RFC and was filmed at the Millennium Stadium and Cineworld Cinemas – both locations were chosen to represent the passion and love we share for sport and film. The finished advert, which includes footage supplied by the WRU, reminds people that there’s more than rugby taking place in Cardiff this October.
“Watch films. Party nightly. Repeat”